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Panasonic has announced the commencement of i-PRO Europe Middle East and Africa (i-PRO EMEA) operations in the region at Intersec 2022, one of the leading securities, safety, and fire protection event held recently in Dubai

IPRO imageThe company will adopt the i-PRO brand as the standalone product identity from April 2022 onwards. (Image source: Panasonic)

In line with its new direction, the company will adopt the i-PRO brand as the standalone product identity from April 2022.

Formed in October 2019, the new global independent company officially transferred from Panasonic and aims to establish itself in the intelligent surveillance and public safety markets. The i-PRO combines image quality and product reliability with the flexibility, innovation and openness bringing next-generation technologies such as AI to set a new standard in the security sector. 

In addition, the company also highlighted their premium service platform and introduced its services and downloads portal for its wide-ranging products at the event. 

“With the unprecedented demand seen in the region for security solutions as the new smart city visions take shape, the launch of our regional operations is an important step towards i-PRO EMEA’s growth. This brings us closer to our partners enabling us to respond quickly to the needs of the market. PMMAF i-PRO EMEA will continue to develop and grow further by innovating new technologies and solutions to tackle business challenges,” stated Yoshiki Kogane, sales and marketing manager of PMMAF i-PRO EMEA.