Sam Tayan, head of MENA at Zoom, speaking on the benefits and challenges of responding to health crises and patients' needs remotely, and the implications the digital transformation has had on the Middle East's healthcare landscape
The technological revolution of recent decades have transformed the landscape of healthcare in the Middle East and worldwide.
'Telehealth' appointments and consultations have become standard, with the pandemic accelerating this trend, forcing a 60% increase in digital appointments.
From virtual appointments, to integrated application-based consultancy platforms, digital prescriptions and electronic health records, the healthcare sector is rising to the demands of the digital revolution.
Sam Tayan, head of MENA at Zoom, has witnessed the changes within the healthcare landscape first-hand.
"Providing telehealth and virtual care solutions is more crucial than ever now that customers have greater control over how and where they get their healthcare.
"Consumers seek options that can adapt to their changing needs, such as retail and direct-to-consumer solutions or direct communication with their primary care physician. Reliability, consistency, and quality are crucial to improving the patient experience as more healthcare companies establish long-term telehealth and virtual care solutions.
"The GCC is making significant strides towards simplifying the patient and practitioner experience through digital solutions. To provide that experience, the flexibility to integrate and personalise is crucial."
"Virtual care involves much more than patient-provider encounters, ranging from patient education to population health. Remote monitoring can aid in tracking a patient's health and allow clinicians to communicate with them rapidly via video. Using a multipurpose video platform in clinical and administrative contexts can lead to more interaction and information sharing.
"Healthcare practitioners and companies can easily bridge the clinic and business gap by exploring beyond clinical applications for virtual platforms.
"We've learned a lot about virtualising the healthcare industry during the last two years. Telehealth and video communications throughout the healthcare continuum make it more accessible, convenient, and inexpensive. For a better patient experience, focusing on innovation and ongoing improvement is essential."