Continental signs road safety agreement with AV Living Lab and Location Solutions

Image 1 From L to R Zaim Azrak CEO Location Solutions Karel Kucera Managing Director Continental Middle East Daniel Avdagic CEO AV Living Lab CopyTyre manufacturer Continental has signed a memorandum of understanding (MoU) with Slovenian technology company, AV Living Lab, and its official local partner Location Solutions to collaborate on initiatives linked to its Vision Zero goal

It aims to promote safer roads, zero fatalities, zero accidents and zero casualties, in line with the UAE 2030 Sustainable Development Agenda. The three companies will work together on research focused on improving road safety through assessment of driver behaviour via the AI Driving Hub, a creation by AV Living Lab and Location Solutions. By using artificial intelligence (AI), the platform can analyse incidents linked to tyre failure to keep road users safe and ensure accidents are avoided on the road. 

“Safety is a top priority for Continental and we believe we have a great responsibility to support the people that call the UAE home in any way we can. We are delighted to work with AV Living Lab and Location Solutions to find methods to keep drivers safe through unique technology such as Artificial Intelligence (AI). With their support and the implementation of their state-of-the-art systems, we look forward to decreasing the number of accidents and fatalities on UAE roads while also improving the overall drive experience,” said Karel Kucera, managing director, Continental Middle East.

AI Driving Hub, launched by AV Living Lab and Location Solutions, employs AI to assess psycho-physiological characteristics of the drivers using biometric and sensor data, a Digital Twin, patented motion platform and customisable road scenarios. As a result, a fleet operator receives a detailed driver behaviour background check with 19 categories.

The MoU was signed at the Slovenian Pavilion, at EXPO 2020 in Dubai with key representatives from Continental, AV Living Lab and Location Solutions present including Karel Kucera, managing director, Continental Middle East, Daniel Avdagič, CEO, AV Living Lab, and Zaim Azrak, CEO, Location Solutions.


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