Ring signs Kuwait distribution deal with X-cite by Alghanim Electronics

Rohit Gandotra Senior Director Xcite by Alghanim Mohammad Meraj Hoda VP BD Ring Fernando Vicente Lopez VP of Electronics AlghanimX-cite by Alghanim Electronics will distribute Ring's products in Kuwait. (Image source: Ring)

Amazon-owned Ring has signed a deal with electronics retailer X-cite by Alghanim Electronics to distribute its line of security camera-equipped doorbells in Kuwait

“Ring’s mission to reduce crime in neighbourhoods drives every decision we make. By offering affordable, easy-to-use, and effective devices and services that can not only help solve crime but prevent it from ever happening, Ring is changing neighbourhood security as we know it today. We’re looking forward expanding to Kuwait and look forward to making a positive impact on neighbourhood crime,” Mohammad Meraj Hoda, vice-president, business development at Ring said.

“X-cite by Alghanim Electronics has been providing technology-driven business solutions in Kuwait controlling more than 70 per cent of the market share when it comes to consumer electronics distribution, and home security products and solutions are a natural extension to their product offering. Ring is looking forward to working with X-cite by Alghanim Electronics to address neighbourhood and home security needs by extending our product offerings through internet service providers, online retailers, system integrators, Internet service providers and brick and mortar channels where they have very strong relationship,” Hoda said.

“Under the Kuwait 2035 vision, there are huge opportunities for the housing sector to grow and develop and we believe that the Internet of Things is set to disrupt the way we live. Homes are going to get ‘smart’ with connected products offering endless possibilities to make our lives easier, more convenient, and more comfortable. The awareness and demand for smart entry devices, such as smart doorbells that keep families, neighbourhoods and communities safe are growing and therefore we believe that our partnership with Ring is a perfect fit. We see exciting new possibilities in this partnership with Ring across the country and it will help X-cite by Alghanim Electronics to better address our customer’s needs in today’s environment of ever-increasing demand for neighbourhood and home security solutions,” Fernando Vicente Lopez, vice-president of electronics at Alghanim Industries, said.

X-cite by Alghanim Electronics will promote Ring’s products such as the Ring Video Doorbell, Ring Video Doorbell Pro, Ring Video Doorbell Elite, Ring Floodlight Cam and the Ring Spotlight Cam.

According to projections by Statista, a provider of market and consumer data, the market size for smart security and access systems for homes in Kuwait will total US$11mn by 2022. Kuwait’s initiatives towards a smart city are also expected to help the growth in Internet of Things (IoT) and boost the demand for smart home products.

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